The Mazda VISION COUPE wins Concept Car of the Year


The Mazda VISION COUPE has won “Concept Car of the Year” at the 11th-annual Car Design Night Geneva held on 6 March during Geneva Motor Show. 

The panel of 18 judges who selected the VISION COUPE included several individuals currently serving as design directors at global automakers. Revealed in Tokyo in 2017, the VISION COUPE represents the next phase for Mazda’s KODO – Soul of Motion designs, whose expression of vitality and dynamism was evolved in pursuit of an essential Japanese aesthetic. The concept’s flowing and deceptively simple “one motion” form speaks of elegance and quality.

It’s another honour for Mazda’s stunning concept, which was named “Most Beautiful Concept Car of the Year” last month in Paris at the 2018 Festival Automobile International.

Mazda Vision Concept

The jury, which included automobile and motor sport experts as well as renowned architects and fashion designers, chose the VISION COUPE, which was unveiled in October in Tokyo, over nine other models nominated for the coveted honour this year: the Audi Aicon, BMW i Vision Dynamics, Kia Proceed Concept, Lamborghini Terzo Millennio, Mercedes-Benz AMG GT Concept, Mercedes-AMG Project One, Vision Mercedes Maybach 6 Cabriolet, Nissan Vmotion and Peugeot Instinct. Mazda captured the same award two years ago for its stunning RX-VISION concept.

As the name suggests, the VISION COUPE, like the RX-VISION, embodies Mazda’s next-generation design vision. The proportions of the flowing four-door, with the cabin positioned toward the rear, are characteristic of a classic coupé design while conveying the powerful forward momentum of a high-performance sports car.

“The VISION COUPE uses reflections to express a sense of vitality, the next step for KODO design,” said Ikuo Maeda, whose full title is managing executive officer in charge of design and brand style. “This car embodies a delicate Japanese aesthetic, and to be recognized here in the ‘City of Art’ two years after the RX-VISION was awarded the same honour is very gratifying. We want to retain our identity as a Japanese brand as we continue making cars with global appeal.”

Mazda Concept Car

The exterior’s simple “one-motion” form expresses a formidable sense of speed. The interior, meanwhile, borrows a concept from traditional Japanese architecture to create a degree of three-dimensional depth conducive to a relaxed space. Finally, the name pays homage to the company’s 50-plus year tradition of elegant coupés like the Mazda Luce Rotary, also known as the Mazda R130.

The VISION COUPE will be on display until 4 February in Paris’s Hôtel National des Invalides at the Festival Automobile International’s concept car exhibition. The annual Festival attracts some 35,000 visitors.

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