The All New 408

Allure | GT

Drive away from €40,995
or €459 per month*

​(* T&C’s apply) 

Current Offers:

  • Low rate Finances PCP 3.9% or HP 4.9%*

  • 5 Year Warranty & Roadside Assistance

  • Trade In / Eco Booster Discounts available

  • Free 3-Year Service Plans * 



Stylish Design - A Feline Look

The sporty and inspired Fastback stance of the new PEUGEOT 408 defines its distinctive design. It stands out on the road due to its contemporary elegance. With increased ground clearance but limited height, its athletic form and fluid lines highlight its aerodynamic features and feline-like personality.

PEUGEOT Matrix LED technology’s ultra-compact LED front lights provide improved road visibility with simpler and safer nighttime driving.

Flanked by raised wings at the front end, the body colour grille proudly features the brand new PEUGEOT badge with the signature Lion emblem. The black decorative scoops surrounding the ‘fang’ lights emphasise the vehicle's robust front end design.

The PEUGEOT 408s body side and wheel arch protectors flow into a robust black rear bumper, with distinctive LED 3 claw rear lighting.

Stable on its 17” to 20” alloy rims, with or without inserts, the 20” alloys offer a unique geometric pattern which are stunning when stationary and deliver an arresting visual impact when in motion.

Choose from 6 distinctive body colours in the PEUGEOT 408.

Top Of The Range Comfort

Along with the modern exterior appearance, the PEUGEOT 408 does not compromise on comfort, style or technology in the interior.

Drive in complete comfort and luxury with heated and massaging, ergonomically designed ultra comfortable heated and massage seating, which are ventilated with fully adjustable lateral support. See the road from a new perspective with the fastback style driving position and higher posture seating.

The latest generation PEUGEOT i-Cockpit® features an integrated control compact steering wheel for full functionality without ever needing to take your hands off the wheel.

Enjoy filtered fresh air while you drive with the Clean cabin system. This adjusts according to the air pollution detected both outside and inside the car, purifying the air in the interior in a matter of minutes.

The i-Cockpit® has an outstanding interior that includes a compact multifunctional leather steering wheel, an integrated 10" HD display, and a 10" central touchscreen display. With ten of your most often used features, such as display settings and colour scheme, easily accessible through fully customizable, touch-sensitive i-Toggle buttons, meaning you have everything you need right at your fingertips.

With PEUGEOT i-Connect Advanced, get access to the navigation system using voice recognition and bluetooth functionality.

With the use of the Mirror Screen function, you can replicate your smartphone's home screen, giving you access to compatible applications on your 10” touch screen display. Use it for full access to your phone with Apple CarPlay™ or Android Auto, connecting with your music and more. Charge up your phone on the go and without the fuss of wires with the wireless charging pad.

With an impressive amount of legroom, there is no compromising on comfort and space in the back. The centre console provides ample storage space for all your accessories. Two USB-C sockets will keep your passengers' devices charged up and connected for the whole journey.

Driver Assistance Technology

The new PEUGEOT 408 offers an extensive array of driver assistance technologies to enhance your comfort and safety with every journey. Savour the peace of mind and all the advantages of the newest advancements in driver safety technology. 

Active Lane Departure Warning System

This modern and  innovative safety feature alerts the driver with a visual and audio alarm when the car unintentionally drifts across road markings without the indicator being used.

Active Safety Brake 

When you use The Active Safety Break, the system lowers your speed and even brakes for you, if you don't respond quickly enough to avoid a collision with a pedestrian or another vehicle.


This system maintains optimal lighting without interfering with other road users by automatically adjusting the headlight beams to the traffic conditions.


Rear Parking Assistance

With parking sensors and a rear-facing camera, parking is easy. When you shift into reverse, this technology activates and shows you where you are on the display and alerts you to any unseen obstructions.




Key Features*:

  • Dual zone Automatic Air Conditioning

  • Isofix

  • Push Button Start

  • Peugeot i-Cockpit® compact steering wheel

  • Peugeot i-Cockpit® 10” capacitive colour touchscreen display

  • Voice Recognition

  • Bluetooth

  • Apple CarPlay and Android Auto

  • Cruise Control

  • Acoustic laminated windshield

  • Parking Sensors

  • Reversing Camera 

  • Active Safety Brake

  • Focal HI-Fi Premium System

  • Roadside Departure Warning System

  • Dark Tinted Rear, side and Tailgate Windows

  • Electric Parking Brake

  • Clean Cabin Air Quality Management System

  • Heated & Massaging Seats

  • Heated Steering Wheel

*GT model specification. Some features might not be available in other models.

Test drive the New PEUGEOT 408 Today!

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2024 Peugeot 408
408 GT HYBRID 225bhp PHEV**DEMO**
€658.06 Monthly (Hire Purchase)(HP)
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Petrol Plug-in Hybrid 8000 Kms Automatic




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